The Nue Co.
For groundbreaking supplements brand The Nue Co., I researched and wrote SEO copy on gut health, immunity, stress, sleep, skin, sustainability and functional ingredients. I managed and wrote the blog, interviewing the founders, nutritionists, medical advisors and other health experts and customers to build the storytelling behind the supplements and educate on issues including gut health, skin and stress. During my time at The Nue Co., I built a solid library of evergreen content and drove organic traffic by crafting engaging SEO-focused copy. I developed the tone of voice, managed the content calendar for all channels, worked on key activations with engaging ideations including press kits and events and reported on editorial content performance.
Fragrance Collection
Science + history:
Florals with Function: The Stories Behind the Blooms
The Science Behind the Calming Effect of Forests
Interview:
Meet the Perfumer Behind FOREST LUNGS
Sustainability + sourcing:
The Sustainably Sourced Scents in MIND ENERGY
Making Vetiver Fair for All
Turning Sawdust into Scent
Responsibly Sourcing "Green Gold"
The Growth Collection Campaign
“Lara was one of the founding members of our London office. Over the two years she spent with us she was instrumental at creating a voice within various different channels including growth, social, email and our journal. Aside from being a great copywriter (and her ability to sprinkle 'Lara magic' over any creative work) she was a joy to have as part of the team. I wish her the very best of luck and look forward to our paths crossing again in the future.”
— Jules Miller, Founder/CEO of The Nue Co.
Gut Health Pizza Activation: The Ultimate Comfort Night In #PizzaNotPain
