I’m Lara, the human behind the words. I’m an ambitious, organised and creative storyteller with meticulous attention to detail and a holistic approach to content. I’m passionate about purpose-driven brands, with a particular interest in wellness, beauty, gut health and sustainability. I help to tell brand stories with an empathetic, natural voice and inspire curiosity on complex topics by making them relatable and digestible.

Now based in Bristol, I lived in London for 9 years, starting my career in PR for luxury fashion brands including Dior, Jimmy Choo and Mulberry. I moved into social media and content at Larsson & Jennings, where I fell in love with storytelling. While my personal interest in health grew, I honed my copywriting skills at YOOX Net-A-Porter Group and Orlebar Brown. After a sudden bereavement gave me perspective on my career, it was time to merge my passion for wellbeing with my work. I dived head-first into health and wellness at groundbreaking supplements brand The Nue Co., where I learned the science behind sleep, stress, skin, gut health and more, and have never looked back.

I joined PANGAIA to help launch their experimental Superfoods division, then went freelance full-time in 2022 to work with numerous exciting brands in the health and beauty industries.

How I Can Help

  • By exploring what resonates with your target customer, I can help you build trust and familiarity through a clear and consistent tone of voice.

  • Do you have a great new product or brand but can’t quite find a name that sticks? I’ll help you dive deep into what resonates with your target customer.

  • I once heard that posting a blog and doing nothing else with it is like only wearing a great outfit once. I can help you maximise your content’s exposure by stretching it across channels while adapting the tone of voice appropriately.

  • Need an extra pair of eyes to refine, update or review copy? I’ll clean up grammar, spot typos and ensure your tone of voice comes through.

  • AI can be useful for generating ideas quickly, but it always needs refining for customer-facing communications to maintain brand integrity. I’ll fact-check, apply your tone of voice and edit any AI-generated copy so that it feels authentic to your audience.

  • I’ve been called a wordsmith, a unicorn, and—my personal favourite—“Queen of Words”, but ultimately my job is to find the best words for what you want to say.

    I’ve been writing professionally for 10 years throughout careers in PR, social media and content, both in-house and freelance. Emails, social media captions, paid ads, website copy, SEO editorial, packaging, product names, product descriptions, press releases… you name it, I write it.