Orlebar Brown

As the sole copywriter for luxury menswear and lifestyle brand Orlebar Brown, I took ownership of all customer-facing and internal copy. My remit included product descriptions for four seasonal collections per year plus limited-edition capsules, emails, social and PPC advertising, website and in-store collateral. I wrote and edited the blog and seasonal print magazine OB Approved, coordinated commissions and drafted quotes or interviews from the founder of the brand. From internal training manuals and press releases to editorial features, I ensured customers felt engaged and inspired by the brand's spirit of adventure.