Voy
Voy was launched by the team behind Manual, the groundbreaking online men’s healthcare brand created to destigmatise health issues and create accessible solutions. Voy offers tailored weight loss programmes which combine clinically-backed medications and tailored coaching, bringing together experts in weight loss, behavioural psychology and customer experience.
As Freelance Brand Copywriter, I worked with the Head of Weight Loss and Creative Director from the inception of the new leg of the brand, working on the brand mission, vision and name. After honing a tone of voice that embodied the perfect blend of personable and professional, I distilled this messaging into all touchpoints of the brand including core website copy (homepage, about page, medications) and app copy.
“A huge huge thanks for all your hard work on Voy this year. You've done such a good job bringing the tone to life and it syncs up beautifully with the visual language as well. This whole project has really been a joy/Voy to work on!”
— Jack Newman, Creative Director of MANUAL and Voy