I worked with the Brand Director and Brand Manager to refresh copy across the website’s home page, about pages and PLPs. This included a new ‘Superblend block’, which highlights the benefits of This Works’ 3-way ingredient system that blends functional fragrances, superactives and botanical oils for optimised performance. I also wrote copy for ‘geek mode’, which allows customers to toggle between an overview and in-depth descriptions that provide insight into the science and studies behind the products.