I was headhunted by US-based digital health company, WellTheory, to write copy for their B2B partnership with Self-Insured School of California (SISC). They’re on a mission to reverse the autoimmune epidemic by providing a virtual care platform that offers a blend of clinical, nutritional and lifestyle support. I worked with their Head of Growth, Head of Marketing and Design Lead to write copy for the landing page, letters and emails.